Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Verizon Media has joined the association.
In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will be featured on DPAA #ShortConnects video series. In a recent video interview, Markman discusses Verizon Media’s out-of-home business activity and bullish views on what the medium will mean to advertisers as the economy re-opens.
Verizon Media offers an industry-leading, omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital out-of-home solution through its demand-side and supply-side platforms.
Barry Frey, DPAA President & CEO, told us “The presence of Verizon Media in the out-of-home space speaks to the digitization of our medium and the tremendous impact that programmatic holds to grow the space, particularly as brands need to quickly find ways to re-engage consumers as they once again are out and about. We welcome Verizon Media to our community of members and look forward to their participation in our member town hall meetings, think-tank sessions and so much more.”
Iván Markman said “Out-of-home has been one of the fastest-growing media channels, and we think its best days are still ahead. Advertisers want to be able to reach consumers across screens wherever they may be, which also includes DOOH placements within grocery stores, pharmacies and patient out-care centers that are all seeing an influx of foot traffic. As stay-at-home orders begin to lift, people once again will be out and about, and out-of-home, with its well-placed screens and programmatic capabilities, is in a solid position to help brands extend their share of voice with consumers.”
Verizon Media is a division of Verizon Communications, Inc., and houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
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