Adrian J Cotterill, Editor-in-Chief
The Out of Home Advertising Association of America (OAAA) has announced the 78th Annual OBIE Award Winners.
For the first time ever, OAAA presented the 59 OBIE Awards during a virtual awards show.
This year’s Platinum OBIE Award, the highest honor of the year, was presented to Hearts & Science and Experiential Supply Co. for the Warner Bros. It Chapter 2 film out of home campaign. To announce the film’s opening, the It Chapter 2 campaign was anchored by an elaborate full-scale carnival in Hollywood that allowed guests to experience the Derry Canal Days Festival and Funhouse as depicted in the film. The campaign also won a Gold OBIE Award in the Experiential Category.
Dana Nussbaum, EVP, Media Warner Bros. was quoted as saying “We are thrilled It Chapter Two has taken home the Platinum OBIE Award this year, and we are honored to be recognized in a field that includes so many creative thinkers and innovative marketers,” said The Derry Canal Days Festival & Funhouse was close to a year in the making, and the product of tremendous collaboration across every area of the studio. The final experience brought the world of Derry to the streets of Los Angeles in a way we will never forget. On behalf of Warner Bros, Hearts & Science and Experiential Supply Co we would like to thank OAAA and the judges for this recognition. Although we will forever be proud members of The Losers Club, today we are humbled and overjoyed to be winners of this incredible honer”.
Additional Gold OBIE Award winners were: –
- DASH TWO for Klarna
- New York Road Runners/Colossal Media for New York Road Runners
- The Johnson Group for West Tennessee Healthcare
- R/GA for Amazon Prime Jack Ryan
Gold OBIE CRAFT Award winners were: –
- Copywriting: Viceland, VICE LIVE
- Digital Design: Hearts & Science for HBO’s Watchmen
- Illustration: Black Forest Distillers for Monkey 47
- Photography: Viceland, VICE LIVE
OAAA President & CEO Anna Bager told us “We are particularly proud of this year’s OBIE winners as each represents what out of home is all about – inspired, creative campaigns that engage consumers wherever they are on their journey. Whether it’s a painted mural, an experiential campaign that encourages true interaction or an installation on a rooftop for airplane passengers to see from above, out of home offers brands so many creative ways to deliver their messages and reach their audiences. Congratulations to all of this year’s OBIE winners.”
In addition to the platinum and gold awards, 13 silver and 36 bronze OBIE Awards were presented during the ceremony. This year’s judges included Joe Maglio, Chief Executive Officer at McKinney; Jeff Honea, Creative Director, National Geographic; Seth Jacobs, Executive Creative Director, Anomaly; Rodrigo Jatene, Chief Creative Officer, Grey West; Julia Morra, Creative Director, Cossette; Kelly Peppers, CEO, Colossal Media; and Julie Ruiz, Creative + Design Director, VICE.
Chief OBIE Judge Joe Maglio, Chief Executive Officer at McKinney said, “Nothing has quite the same stopping power or ability to grab attention as a well-executed OOH idea.”
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home advertising medium over many years. The 2020 OBIE Hall of Fame Award went to AT&T.
The complete list of OBIE winners and Finalists can be found here.
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