Adrian J Cotterill, Editor-in-Chief
do it outdoors media has launched a click-through rate (CTR) increase guarantee for advertisers that deploy an integrated mobile billboard and digital ad campaign.
Claimed as a ‘first-to-market’ in out-of-home, the CTR Guarantee initiative guarantees that advertisers who launch do it outdoors’ integrated OOH and mobile display ad strategy will achieve an increased number of consumer ad clicks versus their industry vertical average.
This strategy, formally known as ‘shadowfencing’ involves a GPS-integrated geofence that serves programmatic display ads to mobile devices within 200 meters of a mobile billboard. Ads are served to devices as a mobile billboard drives by and continuously to devices in its trail for five minutes. Consumers who clicked on a previously-served ad can then be retargeted to increase engagement and attribution.
Since developing and launching shadowfencing in partnership with Blue Bite in 2019, such campaigns have achieved an average CTR of 0.63%, which is an increase of more than 300% against 1industry vertical CTR averages (averages per Google Ads data insights).
Regis Maher, President and Co-Founder of do it outdoors told us “Our media format and hyper-targeted, hyper-local strategy is one-of-a-kind. “The results our advertisers have attained are outstanding, and we believe that this CTR guarantee is going to completely change the way OOH’s ability to connect with consumers is perceived and utilized throughout many different industries.”
The combination of a mobile billboard and digital media delivers unparalleled, multi-channel reach, serving consistent brand messaging to consumers both physically and digitally. This strategy helps brands communicate their initiatives, achieve KPI’s and benchmarks, identify market share growth and drive revenue, while ultimately increasing consumer engagement.
To learn more contact do it outdoors info@doitoutdoors.com.
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