DailyDOOH

Russ Curry, Ministry of New Media

Next week sees the DPAA’s third annual Video Everywhere Canada Summit on Wednesday, July 15 at 11am ET. This year, the event will be held as a live zoom event.

The event will focus on reimagining OOH as the world re-opens, with discussion topics including innovation, location data, programmatic, OOH’s growing role in omnichannel strategies, and more.

Confirmed speakers for this year’s Canada Summit include Debbie Drutz, President, Novus Media Inc., Alessia Grosso, Strategy Director, Cossette, Kevin Johnson, Chief Executive Officer, Mediacom Canada, Ben Jankowski, SVP Global Media, Mastercard; Lara Skripitsky, Vice President and Chief Technology Officer, McDonald’s Restaurants of Canada Ltd.; Susan Irving, CMO, Kruger Products; and Alexandra Panousis, CEO, Carat Canada.

Barry Frey, DPAA President & CEO, told us “We look forward to welcoming brands, agencies, media owners, press, ad tech and other interested parties to discuss ways to engage today’s multi-screen consumer in a world where video content and advertising are everywhere. This year’s event will have even greater resonance, coming at a time when businesses and society are coming back from an unprecedented shut-down, and brands needing to connect with consumers quickly and in impactful ways.”

Past Canada Summits have each hosted 400+ delegates. Companies attending the first two Canada Summits included Air Canada, AT&T, BMW, Carat, Dentsu, FCB Canada, GroupM, Havas Media, J. Walter Thompson, Initiative, L’Oreal Canada, McDonalds, Mediacom, Mindshare, Novus Media, Paramount Pictures, OMD, PHD, RBC, Saatchi & Saatchi, Tim Horton’s, Western Union and many others.

Registration is now open.

This entry was posted on Monday, July 6th, 2020 at 23:34 @024 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.