Swift Media (ASX:SW1) has awarded the five plus-year (3.5+2) national agency and programmatic sales rights for its 1,400 strong place-based, national Health and Wellbeing screen network (formerly Medical Media) to XTD’s recently launched subsidiary MOTIO.
With joint announcements today on the ASX, Swift Media (ASX:SW1) and XTD (ASX:XTD), Swift awarded the rights to XTD following a review of its Medical Media business and a subsequent competitive tender process. Among the key factors in the decision was the pedigree of XTD’s management team, with successful track records selling health-related advertising in digital out-of-home and digital place-based environments.
Pippa Leary, Chief Executive of Swift Media, told us “By combining the networks and leveraging XTD’s proven expertise we look forward to driving accelerated sales growth and improved screen utilisation. Swift will continue to drive local advertising sales, while national advertisers will be able to access Swift’s network through XTD’s Motio Health brand. This agreement allows Swift to focus on its core competency of building recurring revenue in Mining and Resources and Aged Care.”
The deal combines XTD’s deep experience in the out-of-home sector with Swift’s wide-reaching network spanning Australia with its centrally managed system for instantaneous information and campaign delivery adding to MOTIO’s already extensive network.
MOTIO continues to grow at an expeditious pace – The specialist place-based media company also announced the representation of the Caltex on-the-go network adding to its recently acquired Health network from oOh! media and its indoor sports and leisure network earlier in the year.
Adam Cadwallader, CEO of XTD, said “The Swift network offers XTD & Motio a breadth across the market and provides a high calibre extension to MOTIO’s value proposition to brands. The digital screen network, with displays centrally located in GP practices, in combination with our recently acquired network, is unique. It offers our customer the opportunity to engage with audiences in ultra-long dwell time environments with a combination of relatable content and advertising that informs and entertains. The agreement is well-timed given the emerging recovery in national advertising spend.”
MOTIO will oversee national and programmatic display sales, while Swift continues to monetise its network using its highly successful local in-house sales force. The 5+ year agreement commences July 1 and will operate under the Motio Health brand in market.
Swift Media is a specialist media company delivering premium entertainment, communications, and advertising to an audience of 5M+ via 70,000 digital assets nationally across Mining and Resources, Residential Aged Care and Health & Wellbeing environments.
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