Adrian J Cotterill, Editor-in-Chief
Verizon and Cooler Screens, the company behind the digital in-store experience that attempts to replace traditional cooler doors, has announced a long-term, strategic agreement to create and deploy next generation digital services for retailers.
Verizon Business is powering Cooler Screens digital media and merchandising platform through LTE connectivity and a fully managed solution including Internet of Things (IoT) condition-based monitoring, integrated service desk, and field services support. Verizon Media is extending its digital out of home (DOOH) advertising footprint to enhance in-store shopping experiences and omni-channel advertising opportunities. Additionally, Cooler Screens smart cooler doors have wireless capability which in turn allows Cooler Screens to explore ways to leverage Verizon 5G for faster and enhanced digital experiences in the future..
Verizon Media and Cooler Screens aim to bring the power of digital advertising to brick-and-mortar retail, offering marketers an innovative way to reach consumers while they shop in essential businesses across the country. Verizon Media has extended its digital leadership position to modernize the in-store shopping experience on retail cooler doors to become the exclusive ad platform offering inventory access to this unique, digital in-store retail experience. In partnership with Cooler Screens, Verizon Media will be the primary supplier of DOOH ads in top Walgreen store locations in the U.S., including Chicago, New York City, San Francisco and Seattle, reaching over 75 million shoppers monthly within a year.
Iván Markman, Chief Business Officer, Verizon Media told us “Advertisers want to be able to reach consumers not just whenever they show intent, but wherever, and on any screen. Leveraging DOOH experiences in essential retail locations offers a powerful and unique opportunity to improve the consumer experience and connect with shoppers at point-of-sale. We are excited to expand our DOOH inventory with this partnership and will continue to enable advertisers to reach greater audiences through our omnichannel DSP.”
Verizon Business will provide a fully managed IoT solution and wireless connectivity to Cooler Screens cooler doors to power the high resolution smart screens that deliver in-cooler contents and ads to consumers at their point of decision. Additionally, Verizon provides the back-end technology to create a customized proactive and predictive management model, inclusive of IT system management support, edge management, telemetry alerting and roadmap planning. Cooler Screens and Verizon are poised to build on this solution and explore ways to leverage the speed and latency of 5G for more transformative customer experiences.
Arsen Avakian, co-founder and CEO of Cooler Screens said “The key to digital advertising 3.0 is changing the shopping experience in-store. The Cooler Screens formula is based on captivating consumer audiences at the point-of-sale and enabling brands to connect with shoppers at the new last mile of advertising. Our partnership with Verizon Media is accelerating the digital transformation and providing advertisers new paths to grow.”
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th year as one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $131.9 billion in 2019. The company offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.
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