Adrian J Cotterill, Editor-in-Chief
AdMobilize, the world’s number one audience intelligence company and Enmedio, the largest Digital signage and DOOH company in Colombia, have announced a partnership in order to analyse and provide reporting for large scale DOOH inventory in the country.
Sebastian Obregon
Enmedio has adopted all three core solutions that AdMobilize offers and plans to leverage the existing AdMobilize and Broadsign integration to offer advertisers, campaign level reporting based on the actual exposed audience to each ad rotation.
Sebastian Obregon, CEO of Enmedio told us “We are proud to be the first company in Colombia to implement this incredible technology with AdMobilize in the OOH space. We are 100% digital and strongly believe in the importance of giving our advertisers real metrics and results of the ads that they run with us. Also, this data will feed Enmedio Direct, our new programmatic platform in real time.”
AdMobilize CEO Rodolfo Saccoman said “It is great for AdMobilize and Enmedio to come together during this time to measure some of their most important assets. Both agree real time truth metrics will accelerate recovery and growth of DOOH in the region throughout this year and beyond”.
Starting in July, advertisers will be able to receive reporting powered by AdMobilize from these landmark locations.
Founded in 2006, Enmedio was the Digital Signage pioneer in Colombia and has always been the industry leader in both ad based and non-ad based Digital Signage networks. Enmedio currently operates more than 5,000 screens in more than 1,700 venues around the country. In the DOOH space Enmedio has multiple digital advertising networks such as: Shopping Centers, Supermarkets, Office Buildings, Hospitals, Fitness clubs and Big Format screens including the largest in Latina America with 500 square metres.
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