Cape Town based Urban Signs has combined forces with Tractor Outdoor to form Urbantrac, which will be run and operate exclusively under the Tractor Media umbrella – we featured Tractor Outdoor in a CEO Spotlight back in February 2019, Ed (click here for same).
Ben Harris, Managing Director at Tractor Outdoor told us “We have long prided ourselves on our extensive portfolio of premium Cape Town locations and this partnership has further entrenched our market dominance in Cape Town. In 2018 the companies launched Urbantrac, originally the company secured additional and strategic DOOH space and with our first digital installed, it confirmed the potential in the merger. In 2019, a second roadside digital was built on the M5 Highway in Cape Town which cemented the partnership”.
We are told that this merger has been in the making for some time. Local industry experts say that the combination of Urban Signs portfolio and Tractor’s knowledge and resources will provide clients with added value and far better access to the market.
Tractor Outdoor is / was a premier out-of-home advertising solutions company, offering expertly situated advertising space in the major cities of South Africa. Their OOH offering includes billboards and digital screens located in key markets, a transit division; and an innovation division to integrate your bespoke OOH campaigns nationwide.
UrbanSigns is / was a prominent Cape Town-based independent outdoor advertising operation with a prime portfolio of approved sites specialising in roadside billboards, static media, wall murals and spectaculars.
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