Adrian J Cotterill, Editor-in-Chief
Broadsign, the leading out-of-home platform, has been selected by Media One S.r.l., a leader in Italian out-of-home advertising, to drive business enhancements and power a digital transformation of their key commercial signage assets.
Media One’s network reaches millions of people every day with thousands of static and digital displays located in Italian train stations, along national highways, in bus shelters, and the Rome Fiumicino airport. The company is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy. The digital displays will also integrate with the Broadsign Reach supply-side platform (SSP) to enable programmatic ad sales on the network.
Riccardo Parigi, CEO, Media One told us “Broadsign is the ideal partner for helping us manage all of our static and digital signage assets as efficiently as possible. And we’re excited to get on board with Broadsign Reach to offer advertisers more flexibility and the ability to deliver more relevant content than ever through programmatic.”
Media One is one of the most dynamic players in the Italian OOH and DOOH market. The company is focused on passenger advertising, with more than 4,700 premium static and digital signs located in train stations, highways, and airports across Italy.
Maarten Dollevoet, SVP Sales, Broadsign said “We’re delighted to work together with the team at Media One to help them maximize the value of their assets and expand into an exciting new era of programmatic digital media. The addition of Media One’s digital out-of-home inventory to our programmatic supply is exciting, and a great opportunity for all our DSP partners to reach new audiences on the move in Italy”/
Broadsign continues to make it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives.
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