Adrian J Cotterill, Editor-in-Chief
Nearly 90% of Americans say they shop for groceries differently because of #Covid19, with 44% spending more money on each grocery store visit.
We are told, that’s why Vengo has announced the launch of its Digital-out-of-Home media platform for retail marketers and advertisers, partnering with National Entertainment Network (NEN), the premier national entertainment kiosk provider in the US, as its first platform partner.
As part of the agreement, Vengo will integrate display screens running its digital media platform with NEN gaming devices, giving brands another way to deliver their messages to consumers at the point of sale across a network of thousands of grocery and retail stores and restaurants. This partnership serves as the initial expansion of Vengo’s media platform beyond its own network of over 1400 interactive kiosks, with upcoming extensions to many new devices, screens and kiosks to drive place-based advertising — connecting brands with consumers on-the-go around the world.
NEN President Jim Sevalt said “NEN is excited to be launching this program with Vengo and leveraging its DOOH Network. NEN operates more than 45,000 gaming and vending machines nationwide across 15,000 retail, grocery and restaurant locations, and is continuously innovating new ways to engage consumers. The addition of a media network is a natural extension.”
NEN’s new subsidiary, Digital Claw, focuses on identifying innovative digital opportunities that can expand their gaming business beyond their machines.
Adam Kamenstein, President of Digital Claw told us “Digital advertising is a pillar of our digital growth strategy because it will integrate with other digital initiatives we are bringing to our grocery, restaurant, and retail clients, which have now been proven to drive consumer engagement and increase revenue. Through this turnkey partnership, with Vengo providing the technology platform and the media sales, we look forward to providing our clients with a way to engage their customers at the retail point-of-sale.”
Brian Shimmerlik, Co-Founder and CEO at Vengo Labs added “In the New Normal, grocery plays an elevated role in society. It is where decisions are made on what brands to feed your family. Reaching consumers with large form factor messaging at the grocery entrance is the perfect opportunity to launch Vengo’s turnkey Media Platform, now extended beyond Vengo kiosks, and impact consumer purchase behavior. We’ve worked with NEN for many years and, with our complementary skill sets, this is a logical next step in the partnership,”
National Entertainment Network (NEN) is the largest front-end retail and amusement vending company in the nation, headquartered in Broomfield, Colorado. NEN defines amusement vending entertainment with a diverse first-tier entertainment/confection portfolio of products operating over 45,000 crane and bulk vending machines and kiddie rides, located in over 15,000 of the most popular retail and restaurant locations throughout the United States and Puerto Rico. For over 30 years, NEN continues to focus on clients by providing quality entertainment for their customers and patrons.
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