Locky Dock w/ Phantom Billboards & @Quividi
Right now, Locky Dock are rolling out an Electric Bike Network across the main urban centres in New Zealand. They have the support of Mercury, NZTA Waka Kotahi, Phantom Billstickers and city and regional councils around the country.
As a result, new digital advertising screens have popped up around Christchurch. We understand that Wellington and Auckland will soon be added. The units are likely to provide a wealth of analytics for both advertisers and councils, whilst also providing free charging and locking stations for electric bikes.
The Locky Docks, from electric bike retailer Big Street Bikers combines a smart city locking and charging system for e-bikes with the addition of a double-sided advertising screen.
Cleve Cameron, founding director of Big Street Bikers said “We’ll have metrics that are incredibly useful for retailers and planners, as well as the advertisers.”
The screen includes a camera and technology from Quividi. Phantom Billstickers is handling the advertising on the screens. It is hoped that the advertising on one side of the screen will subsidise the initiative, enabling the locking and charging stations to be offered free to users. The other side of the screen provides wayfinding and advertising for key supporter Mercury Energy.
Ten screens are already in place around Christchurch, with Wellington and Auckland expected to be up and running within six months.
During the first month of operation, 580,000 people, slightly more male, slightly more on the young side, walked past the Christchurch Locky Dock sites according to the Quividi data.
Categories: DailyDOOH Update
