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#OOH Half Year Results From @OMA_Australia

Tristan Cotterill

The Australian Out of Home industry today announced half year net media revenue results including the category breakdowns for 2020.

Total net media revenue was $289.1 million, down 35.4% from $447.3 million for the same period in 2019*. Change was noted across the following categories:

Category figures 2020^^:

·       Roadside Billboards (over and under 25 square metres) $129.7 million
·       Roadside Other (street furniture, bus/tram externals, small format) $78.0 million
·       Transport (including airports) $44.1 million
·       ^Retail, Lifestyle and Other $37.3 million

Category figures 2019*:

·       Roadside Billboards (over and under 25 square metres) $176.8 million
·       Roadside Other (street furniture, bus/tram externals,
small format)		 $126.1 million

 
·       Transport (including airports) $82.6 million
·       ^Retail, Lifestyle and Other $61.8 million

Digital Out of Home (DOOH) revenue accounts for 55.7% of total net media revenue year-to-date, an increase over the recorded 54.0%* for the same period last year.

Note that the OMA Board has reviewed its reporting requirements and, given industry changes, will be reverting back to releasing category results quarterly.

The AdTECH: OOH – Sydney Conference will take place on Wednesday September 23, 2020.

The venue is the same as last year, HOYTS Broadway, Greek Street &, Bay Street, Broadway, Sydney, NSW 2007 Australia

The event is being chaired by Seedooh’s Joe Copley.

Registration is open here.


This entry was posted on Tuesday, August 11th, 2020 at 08:14 @385 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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