Adrian J Cotterill, Editor-in-Chief
Michael Steinberg has joined the Techstars company, StreetMetrics as an advisor to help expand its measurement and analytics team.
Michael has over 25 years of sales, marketing, and business development experience and is recognized for his expertise in driving revenue, growth and business development in the OOH channel. He was previously the CRO at OOH analytics startup Mira, headed up sales and marketing at Clear Channel Spectacolor, the Times Square division of Clear Channel Outdoor but lasted only a year at Firefly.
StreetMetrics CEO and founder Drew Jackson told us “Measurement stands as the most desired attribute of OOH advertisements, but measuring the effectiveness of a moving out-of-home (MOOH) campaign has remained a challenge across the industry. Over the last four years, StreetMetrics has been building a technology platform that gives MOOH media operators and advertisers the only dedicated independent third-party provider to measure and verify impressions.”
StreetMetrics was founded in 2016 and specialises in media measurement for moving out-of-home (MOOH) advertisements. The company currently measures advertising in 30 of the top 35 DMAs, Canada, and a handful of countries in Europe/South America. The company currently has nearly 10,000 vehicles under measurement for a variety of ad types including municipal transit, rideshare/taxi toppers, car wraps, mobile billboards, airport shuttles, pedi-cabs, scooters, & bicycles. StreetMetrics is the only dedicated 3rd party measurement provider specifically built for the moving out-of-home industry, and is dedicated to helping bridge the gap between the physical and digital worlds for MOOH marketers.
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