Adrian J Cotterill, Editor-in-Chief
Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Grocery TV, GSTV, Intersection, New Tradition, NRS Digital Media, OUTFRONT Media, PatientPoint, ReachTV, Rouge Media, Starlite Digital, Vengo, and ZOOM Media, available directly within integrated omnichannel DSPs, including Amobee, The Trade Desk, and Ubimo.
Dave Etherington, Chief Commercial Officer, Place Exchange told us “OOH video delivers advertisers massive scale – grabbing consumer attention with messaging throughout the physical world that is always viewable, brand-safe, free of bots, and can’t be blocked or skipped – but marketers have yet to tap the full power of OOH as a video medium. Through Place Exchange, omnichannel marketers can now seamlessly extend their video campaigns from display, mobile, and CTV into the bold landscape of OOH, with higher consumer engagement and trust, greater reach, and more cost-effective CPMs than other video media.”
Place Exchange unlocks the full potential of OOH video, enabling integrated DSPs to traffic both VAST video creatives and raw video assets, support all standard OOH targeting capabilities, and unify device-level attribution for OOH video with other programmatic channels. Moreover, Place Exchange is the only OOH SSP that supports third-party ad server tracking and reporting for video impression and engagement metrics. The result is a seamless experience for omnichannel marketers, combining the scale and power of OOH with all the targetability and measurability of digital, all with complete brand safety.
Bryan Everett, SVP of Global Business Development, Amobee said “As consumers continue to lean into on-demand or streaming services, and move seamlessly across screens, it’s more challenging than ever for advertisers to reach their audiences across all media. We’re committed to investing in media that is engaging, targeted, and measurable, which is why the Place Exchange video offering is a significant opportunity to integrate more OOH video into our converged omnichannel mix.”
We calculate that Place Exchange may have more than a quarter of million screens in its extensive inventory, making it, not only the leading SSP for programmatic out-of-home and place-based media, but also the largest.
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