Russ Curry, Ministry of New Media
iDklic, part of PRN Health, a wellness and healthcare technology focused division of the global STRATACACHE family of marketing technology companies, and noted leaders in scaled digital marketing solutions for retail pharmacies across Europe, today announced an agreement with pharmaceutical company Santalis to deploy consumer experience-focused digital solutions in more than 90 pharmacies in Belgium in 2020.
Within a versatile and competitive market, Santalis, a division of the Astera Group, is committed to reinforcing its role as health specialists for their customers, and the new digital solution includes window and countertop displays, as well as digital signage software and hardware.
Jean-Charles Figoni, CEO of iDklic told us “Santalis understands the importance of deploying in-store digital solutions that span the entire shopper journey, allowing them to better serve customers by improving engagement and communication”.
Santalis is the fastest growing cooperative of pharmacies in Belgium and the first group of independent pharmacists in Belgium to create an omnichannel in-pharmacy shopping experience with Santalis TV. With the new iDklic and PRN Health partnership, three iDklic solutions will be introduced in each pharmacy, providing a cohesive experience that draws more shoppers into the store, delivers engaging and helpful health and wellness information, and provides relevant product offers, ultimately driving higher sales.
iDklic will use integrated proprietary technology found across the STRATACACHE family of companies, including media players, software, commercial grade tablets and advanced services and local technical support. The three iDklic solutions are:
- Large-format outside-facing window display to engage and attract passersby, increasing footprint inside the pharmacies
- Over-the-counter display, informing customers of promotions and special offers
- Digital display screen located near the checkout cashier, promoting new products and driving impulse purchases
Patrick Rémond, CEO of Santalis Belgium said, “We chose to work with iDklic in Belgium because of their expertise and solid reputation for delivering transformative digital solutions for retail healthcare. We look forward to the possibility of further collaboration with the team.”
Santalis is a business unit of S.A. Les Pharmaciens Associés, a subsidiary of CERP S.A. Belgium and Astera, a European cooperative group. Santalis Activity in Belgium is organized around 4 specialized poles: distribution, personal care, services to pharmacists, services to industry. With Santalis network, you benefit from a comprehensive and highly personalized support program, which activates the six performance levers of your pharmacy.
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