DailyDOOH

Adrian J Cotterill, Editor-in-Chief

For those of you in the UK, don’t forget next week’s informal breakfast meeting being held at The Private Screening Room, The Hospital, 24 Endell Street, London, WC2 9HQ.

These have been incredibly well attended in the past (iro 65 – 85 persons) and are a great way to network and they usually have great speakers too. This time around the focus is on audience measurement and Richard Windle, Nick Mottershead, Helen Harrison and Olivier Duizabo will be speaking. We know all of them personally and you won’t get a better line up of speakers on this subject area in one place at the same time!!

With the digital signage industry moving into the advertising mainstream, the subject of Audience Measurement now needs to be addressed. Every established media format has its own measurement tools – by which the advertising industry judges its relative value. No recognised system for digital signage has yet evolved.

The Screen Network Owner’s Forum meeting on Friday 11th April will be an informal breakfast meeting with brief presentations by market specialists and an opportunity to network and discuss the issues raised.

Agenda:

• The research company perspective – given by Richard Windle, Managing Director of specialist research company IPSOS MORI’s Media Division.
• The media network perspective – given by Nick Mottershead, Director of Match Day Media & Helen Harrison of Helen Harrison & Company.
• The supply side perspective – given by; Olivier Duizabo, Managing Director of audience measurement specialist QuiVidi

Plus updates from the world of The Screen and AKA.TV

Date and Time: Friday 11th April 2008, 9:00am to 11:00am

Venue: The Private Screening Room, The Hospital, 24 Endell Street, London, WC2 9HQ

Costs: (includes breakfast)
Screen Members: FREE
Non-Members: 45 plus VAT = 52.88

Payment: Any one of the following:
Credit card simply or cheque to The Screen Forum Ltd, 20 EastCastle Street, London, W1W 8DB

Note: There are limited places for this breakfast briefing so register your interest early
To register please email info@thescreen.org.uk.

James Henry
www.thescreen.org

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This entry was posted on Friday, April 4th, 2008 at 07:21 @348 and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.