Adrian J Cotterill, Editor-in-Chief
Nature’s essential workers will be front and center on ad space donated by members of the Out of Home Advertising Association of America (OAAA) to support EARTHDAY.ORG on Monday, September 21, 2020.
Launching on the first day of Climate Week, the campaign features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world.
Trees, bees, coral, fish, and butterflies are featured in the out of home ad campaign. Our forests capture and store vast amounts of carbon and release oxygen into the air. Bees are essential pollinators that provide food for humans and other animals and are responsible for every third bite of food we take. While coral reefs take up less than 1% of the ocean floor, they support more than 25% of all ocean life. Parrot fish maintain the health of coral reefs and remove excess algae that make it difficult for corals to thrive. Lastly, butterflies pollinate native plants and foster diversity among plant and animal life.
Kathleen Rogers, President of EARTHDAY.ORG said “We’re continuing to work with our partners to tackle the environmental challenges of the past and enter a new era of climate restoration. Heading into the next Earth Day, we are focused on our theme of ‘Restore Our Earth.’ All of the living organisms featured in the ad campaign are critical to preserving the environment and supporting the planet’s ecosystems.”
OAAA President & CEO Anna Bager told us over the weekend “We are honored to support this creative, clever and educational advertising campaign in conjunction with Climate Week which underscores the importance of our other ‘essential’ workers – those preserving our planet’s ecosystems. EARTHDAY.ORG continues to play a significant role in fostering awareness across the world about the growing environmental challenges our planet is up against. OAAA is proud to be a long-standing partner to the organization.”
The campaign illustrates EARTHDAY.ORG’s creative collaboration with OAAA, Extra Credit Projects (ECP), Sarah Finnie Robinson of Boston University’s Institute for Sustainable Energy (ISE), and Adams Outdoor Advertising.
Rob Jackson, Founder and Creative Director of Extra Credit Projects was quoted as saying “In alignment with our long-term goal of raising awareness on climate change, our short-term objective was to creative relevant messages for today, drawing important parallels between the COVID-19 pandemic and the world’s pending climate change issues”.
This digital out of home campaign will run coast to coast on multiple screens including bulletins, posters, bus shelters, Times Square media and more.
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