Russ Curry, Ministry of New Media
Hivestack, the leading global programmatic digital out of home #AdTECH company, today announced a new partnership with Evolve OOH, an independent global out of home agency committed to investing in and developing new and emerging data technology to drive tangible results for advertisers. Evolve OOH will leverage the Hivestack demand-side platform (DSP) to create highly targeted, measurable campaigns that activate DOOH screens for advertisers across EMEA.
Robin Hall, CEO of Evolve OOH told us “Embracing cutting-edge technology to remain nimble in a rapidly-changing DOOH landscape has always been part of our business strategy. We are genuinely excited to work with Hivestack’s data-driven programmatic platform, to unlock audience and measurement targeting in the UK and across Europe.”
With this partnership, Evolve OOH will utilise Hivestack’s DSP, allowing for both private marketplace (PMP) deals and open auction buys across numerous media owners, providing a dynamic marketplace for their clients. Furthermore, Evolve OOH will gain access to Hivestack’s portfolio of premium DOOH inventory enabling marketers to activate some of the most recognisable screens across Europe.
With the adoption of Hivestack’s DSP, Evolve OOH is now equipped to offer advertisers leading DOOH inventory, audience targeting and measurement – at scale.
Evolve OOH is an independent OOH agency committed to providing nimble, more effective, and importantly, accountable results for advertisers.
Speed, consistency, pricing, and transparency are their cornerstones, supported by expert industry understanding and in-house planning optimisation, which allow them to target audiences with relevant, data-driven responses locally, globally and in transit. Their role is to help advertisers and their brands to successfully navigate the evolving media landscape and plan for a prosperous future. Evolve is headquartered in London and has global operations in New York and Singapore.
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