Russ Curry, Ministry of New Media
Approach this digital six sheet in Madrid and say out loud “McDonald’s” and the screen will display the different menu options.
Pedestrians were then able to finis their ordering using their voice. Scanning a QR code with their mobile phone and the order was complete.
The first panels equipped with voice technology were launched in Madrid. For a week only, users were able to order and have McDonald’s delivered.
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