Adrian J Cotterill, Editor-in-Chief
Cineplex Digital Media, who describe themselves these days as an industry-leading, end-to-end digital experience agency, has announced the launch of FLEX SmartEngine, a data-driven machine learning software platform that optimises digital signage to deliver the right content, to the right audience at the right time.
We were privy to an early look at this a few weeks ago and I don’t say this very often but it was actually very good. Well thought, professional put together and will likely fill a hole in the market if sold correctly.
Built for retailers by retailers, Cineplex Digital Media is now making it possible for brands to leverage the data in their physical stores to deliver more meaningful, personalised content to customers in real time, automatically optimise campaigns to get the highest ROI, and ultimately drive business.
Fab Stanghieri, Executive VP & Managing Director, Media at Cineplex told us “With SmartEngine, our clients save time and effort over manual playlist creation, and can be confident the content on their in-store digital signs is personalized for their customers in real-time”.
Capabilities that differentiate FLEX SmartEngine include…
- Its machine-learning engine not only provides business insight to monitor and measure a brand’s campaign’s effectiveness, it also recommends new content types that can perform even better.
- It leverages not just client’s own (first party) data like POS transactions, loyalty and member history, it also allows for a wide range of second and third party inputs, weather, time, and local market info, driving the most relevant content to customers in real-time.
- Its ability to not only leverage CDM’s industry-leading FLEX Experience Platform CMS, but it is also inter- operable with other prevalent CMS solutions
The solution, immediately available for clients, has been field-proven within Cineplex’s theatres for close to a year and also piloted with one of Canada’s largest financial institutions.
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