Australia’s number one taxi advertising company Adflow has been acquired by the Covertrue Group which incorporates trusted fleet branding company Liberty Signs.
Liberty Signs is a leading fleet branding business specialising in large national fleet branding contracts, their technical prowess and creative experience garnered over 20+ years of operation makes them an ideal partner for Adflow’s branding strategies.
David Cross CEO of Covertrue Group told us “With our vast knowledge around fleet branding and desire to grow the business into new verticals, Adflow perfectly fits our expertise and passion for exceptional vehicle branding and communication.”
The strategic acquisition creates great synergy for both the advertising and fleet branding businesses allowing for greater efficiencies while offering advertisers a value-for-money solution to build brand equity and reach the hard-to-reach commuter audience.
General Manager for Adflow Luke O’Connor said “Highly cost effective vehicle advertising such as taxi backs and vehicle wraps represents an essential part of the Out Of Home sector and act as a great attention multiplier for brands or campaigns. This acquisition will streamline production times and create a larger national footprint for advertisers. We are committed to rolling out our audience strategy with the help of Black and White Cabs. We will soon be launching a sophisticated audience strategy merging vehicle location data with audience metrics”.
As part of the sale agreement Adflow have entered into an exclusive partnership agreement with Black and White cabs (owned by previous proprietor P2P Transport) ensuring operations and logistics across the taxi network are kept aligned.
Adflow is Australia’s number one taxi advertising company specialising in advertising that captures hard to reach CBD commuters and premium high dwell locations such as airports, hotel lobbies and shopping precincts. The fleet of 3,000 cabs and rideshare vehicles covers all major capital cities along with a large regional network throughout NSW.
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