Recent Uplift in UK Motorway Travel
Adrian J Cotterill, Editor-in-Chief
Research seems to be showing that more than a quarter of people now use UK motorways more often for long distance journeys. This brand new ‘Drive Panel’ research by UK media owner Admedia found that an additional 28% of people who previously used other modes of transport for long journeys are now choosing to travel by motorway due to Covid-related concerns.
Phil Daniel, Admedia’s Managing Director Sales and Marketing told us “Having seen a recent surge in Motorway traffic, our advertisers were keen to uncover specifically why this was. Through our 1,500-person strong independent ‘Drive Panel’ of UK motorists, we were able to investigate consumer confidence surrounding personal mobility and automotive purchasing.”
The Admedia research has been made in direct collaboration with Audi, Citroen and Honda to provide critical insight to leaders in the automotive industry.
When it comes to the car buying process, the research returns a positive picture for the coming months. 75% of those who postponed buying a car for reasons related to Covid are once again looking to buy a vehicle soon.
The research also provides additional focus on automotive topics including decision making, alternative fuel vehicles and online purchase.
Admedia offer advertisers the chance to reach thriving levels of UK motorists thanks to their range of media formats across all of the UK’s Motorway Services Areas.
Admedia is the leading provider of traditional and digital advertising solutions nationally in Motorway Service Areas.
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