Russ Curry, Ministry of New Media
Hivestack, the leading global programmatic digital out-of-home #AdTECH company today announced a new partnership with Sage + Archer, a European programmatic digital out-of-home and mobile media buying platform. This partnership allows brands and media buyers utilising Sage + Archer’s omnichannel DSP to access Hivestack’s portfolio of premium DOOH inventory via their Supply-Side Platform (SSP).
Diederick Ubels, Co-Founder Sage + Archer told us “The outdoor advertising industry has been hit hard by the impact of the COVID-19 pandemic. In times of uncertainty, media buyers are more hesitant to plan campaigns that may not be able to deliver the expected results as governments apply national and regional rules that impact footfall. By integrating with Hivestack, we have further expanded our reach, providing media buyers with the flexibility and insights required to realise impact while starting, stopping, measuring and optimising campaigns based on real-time mobile device data.”
Advertisers can now unlock new opportunities and activate the best DOOH screens across Europe in real-time based on consumer behaviour and audience movement patterns. Through this partnership, Sage + Archer offers brands a unique opportunity to reach audiences in the UK with access to over 90% of the DOOH marketplace, while publishers in the UK and Germany that are integrated into Hivestack’s SSP gain exposure to omnichannel media buyers from new markets.
William Brownsdon, UK Managing Director at Hivestack said “We’re thrilled to partner with Sage + Archer to expand their DOOH reach across Europe. The advantages of Hivestack’s programmatic technology allows media buyers to use GDPR compliant data that is contextual and dynamic in order to reach their consumers like never before. This partnership also creates opportunities for their advertisers to extend their digital reach by accessing our premium inventory in the UK.”
Sage + Archer enables marketers to reach their audiences on mobile and digital out-of-home in real time, with trigger-led, data based campaigns. The Sage represents the human effort and years of media buying experience put into developing the platform. It ensures full transparency, verified data and premium, brandsafe inventory. The Archer embodies the technology required to run campaigns that utilise all of the advantages that programmatic advertising has to offer: a highly efficient buying process, contextual dynamic creatives, moment related messaging and algorithmic optimisations.The Sage offers its wisdom, the Archer its skill and together they provide media buyers with all of the joy of programmatic buying, and none of the hassle.
Sage + Archer connects media buyers to 50+ out-of-home and 500+ mobile media owners, and has been used to run 1000+ campaigns across Europe since 2013.
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