Russ Curry, Ministry of New Media
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that UB Media has joined the association.
Barry Frey, President & CEO of DPAA, said, “UB Media has developed an outstanding portfolio of media networks and services that help brands connect with consumers across Canada. We are delighted to welcome them aboard as members and look forward to supporting their continued growth”.
UB Media connects Canadians nationwide to the brands they love through powerful indoor media networks including Restobar, Cinema and Campus. On the heels of its 2020 double digit growth, UB Media also offers advertisers programmatic DOOH for its Restobar inventory.
Michael Minicucci, President & CEO, UB Media told us “We are excited to join the global DPAA community and look forward to the experiences and growth opportunities membership provides”.
Established back in 2008, UB Media has quickly become a major force in the Canadian OOH media landscape, reaching millions of Canadians coast-to-coast in every age demographic through a unique trifecta of place-based media networks including Restobar, Cinema and Campus. Targeted media amplifications and event marketing services round out UB Media’s offering.
DPAA now has members in EMEA, North America, South America, Asia and Australia.
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