This new self check-in at Edinburgh Airport has been enhanced by this spectacular video wall which is powered by a number of BrightSign, LLC’s XT244 digital signage players.
Adam Wilson, Operations Director of Edinburgh Airports Limited, told us “The installation creates a striking visual for all passengers entering the check-in hall and provides us with a screen to present a range of information. In practical terms, we can clearly display where certain flights and airlines are checking in and show key passenger communications such as security information. The flexibility of the wall means we can also use it for video to advertise flight destinations, showcase Scottish scenery or promote our retail offering.”
The new installation is part of a multi-million pound redevelopment of the airport’s self check-in facilities, designed to streamline the pre-flight experience for all passengers. The goal was to create an 85m wide digital canvas that would allow the airport to display flight information, give wayfinding instructions and generate advertising revenue. The canvas of 2,240 separate LED modules had to be easy to manage, with the flexibility to change the size of content from a small 1.5m wide window, all the way up to an end to end full wall display.
An 85m seamless LED canvas, stretching the entire check-in hall, now stands proudly above a self-drop bag facility. BrightSign’s XT244 players deliver the airport’s media and advertising content to the display, providing sharp Full HD and 4K content in a low maintenance solution. Furthermore, the players have been used to display essential ‘FlySafe’ campaign information for passengers passing through the airport during the pandemic. The installation has potential for future expansion.
The audio-visual installation was carried out by nuVIDEO working with Midwich and PSCo.
Michael MacNeil, Sales Manager for nuVIDEO, said, “We’ve used other digital signage solutions in the past but BrightSign players have always stood out for their exceptional stability. As this project is in a high visibility area, with around a million passengers passing through each month, we knew that we needed a reliable product. The BrightSign XT244 players have been a fantastic addition to the project and play an integral role in providing wayfinding and advertising content to the wall. In particular, the BrightAuthor software provides a robust content management platform which is both powerful and feature-rich.”
For more information about BrightSign’s complete portfolio of digital signage products click here.
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