Adrian J Cotterill, Editor-in-Chief
Coinstar has introduced adPlanet, a digital advertising platform that will sit on top of Coinstar kiosks in grocery stores.
Michael Jack, vice president of product management at Coinstar told us “Coinstar is excited to introduce the adPlanet network to regional and national brand advertisers. AdPlanet breaks through the clutter of a grocery store and showcases brands at the point of sale when consumers are shopping, which makes it an effective vehicle for creating lift and maximizing ad budgets.”
The release stated that the Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behaviour and interests. Coinstar also announced that Neptune Retail Solutions, formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods advertisers in the grocery channel.
adPlanet features include:
- Large screen display (32-inch diagonal) with HD content capabilities
- Full-motion, animation, or static imagery options
- 178-degree display viewability atop 6.5-foot-high kiosks
- 450 NITS bright display viewable up to 50 feet
- Customizable across network and by kiosk
Coinstar’s adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs. Initial retailers include Albertsons/Safeway, Ahold/Delhaize and Tops.
Neptune Retail Solutions is the nation’s premier retail marketing services company and will include the Coinstar adPlanet network as part of its NRS digital in-store media network beginning this month.
Coinstar, LLC is based in Bellevue, Wash., and owns and operates the largest fully automated, multi-national network of self-service coin-counting kiosks. With more than 22,000 kiosk locations, Coinstar provides convenient and reliable coin-counting services at mass merchants, grocery and drug stores, and financial institutions. Consumer solutions include coin-to-cash, coin-to-eGift card, and charity donation options.
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