Greetings From CEO, Noam Levavi
Adrian J Cotterill, Editor-in-Chief
Fresh from washing most of its dirty laundry in public (see the 16+ comments from investors, ex-employees, current employees and various hangers on) here YCD Multimedia finally issued a formal note to its partners from new CEO Noam Levavi (shown below in its entirety less we get on the wrong side again of the company faithful)
New to us from them in the note was RAMP – a Real-Time Ad Management Platform. described as “one platform for retailers, their agencies and their suppliers to manage their digital in-store media workflow” it sounds a bit like PlanMyMedia.com but then as they they also say “and close the loop between digital promotions and actual sales, allowing for real-time optimization” it sounds also like DS-IQ.
Anyway we are interested enough to take a look.
Greetings from our new CEO, Noam Levavi
Dear YCD Partners, Clients, and Friends,
I would like to share with you the latest news from YCD Multimedia; Barry Salzman has stepped down from his position as CEO for personal reasons, and our Board of Directors has appointed me, President and Co-founder of YCD, as the new CEO. For the past two years Barry has been instrumental in leading YCD’s strategic positioning and I would like to take this opportunity to thank Barry and wish him the best of luck in his future endeavors.
I am also happy to share with you the vote of confidence YCD has received from its investors, having successfully closed a new round of financing. Chairman of the Board, Rami Kalish, General Managing Partner and Co-Founder of Pitango Venture Capital has said: “We are excited about YCD’s progress over the last two years in further developing its digital media technology platform to optimize in-store digital promotions and help retailers drive incremental revenue and profitability. Noam Levavi has played a pivotal role in the ongoing development of the company and its strategy since the outset and we look forward to him leading the business and its international strategy.”
This is an exciting time for our industry and for YCD Multimedia. At YCD we are committed to our goal – helping retailers and other consumer-facing businesses to be more successful – and we have never been better positioned to achieve this goal. Over the past two years we have built an impressive team of industry professionals and focused our offerings to provide retailers with unprecedented control, accountability and flexibility in their on-site digital media solutions.
With the forthcoming launch this quarter of YCD’s Real-Time Ad Management Platform (RAMP) we continue to transform the way retailers communicate with their customers in-store. RAMP offers one platform for retailers, their agencies and their suppliers to manage their digital in-store media workflow and close the loop between digital promotions and actual sales, allowing for real-time optimization. The new platform is being tested successfully with select convenience stores and quick service restaurants. We will soon share with you some of our recent case studies showing striking sales uplift with impressive ROI.
We have the cutting edge technology, the vision and the right team to keep leading our industry forward. There are great things to come for YCD, our partners and especially our clients. I look forward to being in touch with you and updating you on YCD’s new activities and achievements.
Warm Regards,
Noam Levavi,
President & CEO
July 28th, 2009 at 15:49 @700
Well hello again Adrian,
RAMP is neither DS-IQ nor Plantmymedia, The beauty of the RAMP is that it is a full loop that includes the registers, therefore provides the advertiser’s “wet dream” so to speak, by allowing not for near as in the case of DS-IQ but real on line, real time measured ROI results. RAMP tracks in-store sales in real time, and allows corporate headquarters, regional directors or franchisees to instantly modify promotions or adjust pricing.
And that is a powerful growth tool for YCD that was created as a natural progression of the company by hearing from and dealing with its clients.
We investors trust Noam to fully utilize this and the other tools at his disposal, in taking the company to its rightful leadership position.