Adrian J Cotterill, Editor-in-Chief
Intersection, the leading smart cities media and technology company, has just launched new digital storefronts to help brands bridge the gap between digital and physical retail experiences this holiday season.
The expansion of Intersection’s out-of-home offerings will enable brands to create interactive QR code-driven ad campaigns across street kiosks, digital bus shelters, digital walls and digital urban panels in some of the country’s biggest cities, with the goal of reaching consumers on the path to purchase.
With QR code demand up 600% since the pandemic began in March and nearly 80% of consumers now reporting that they are shopping more on mobile, brands can now partner with Intersection throughout the holiday shopping season to extend Cyber Monday and other special offerings to busy city streets. Across Intersection’s vast network of digital screens, the QR code activations will serve as digital storefronts and product showcases for consumers walking by who can scan to make easy, on-the-go purchases on their smartphones. The digital storefronts are available in New York, New Jersey, Philadelphia, Chicago, Los Angeles and Minneapolis.
Esther Raphael, Chief Marketing Officer at Intersection told us “E-commerce options have become the new normal for retail during COVID, but that doesn’t mean that shoppers aren’t also looking for physical, interactive experiences this holiday season. We know that holiday shoppers are 33% more likely to buy something after seeing ads that feature holiday gift ideas, and our digital storefronts give brands a great opportunity to connect with their target audiences in public spaces in a way that is both engaging and safe.”
Intersection’s media network extends across the top U.S. media markets, including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, and Seattle, in addition to other major regions such as Austin, Charlotte, Portland, OR, New Jersey, Houston, Minneapolis, Pittsburgh and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
Follow DailyDOOH