Seedooh’s independent display verification reports can now receive reach and frequency data from LENS, which launched just last month, a purpose-built real-time audience measurement platform, created specifically for digital out-of-home media owners, that provides real-time audience accountability and unprecedented transparency.
Robin Arnold, LENS’ Chief Technology Officer said “Agencies and advertisers are waking up to the fact that historical methods for providing modelled audience metrics for OOH are simply not up to scratch, lacking both the accuracy and transparency that brands are now demanding and expecting. The partnership with Seedooh is an important step for LENS and will ensure our customers access independently verified data to prove played campaigns and help better plan future campaigns.”
The reports will include total audience contacts from each campaign, along with site visitor frequency and unique reach.
LENS’ launch client, LUMO Digital Outdoor, is the first to supply its agency and advertiser clients with these enhanced reports. LUMO CEO Phil Clemas told us “We have partnered with Seedooh since early 2019 and their display reports help us deliver on our transparency promise to our clients. The addition of the LENS data has come at a good time as the global pandemic has turned the world on its head and clients are expecting greater accountability of campaign delivery and audience accountability. Site-based camera tech and live-streaming audience data is the only way to accurately and reliably answer those questions about audience reach and visitor frequency”.
Seedooh’s independent verification platform uses low-impact system integrations proven at market scale, to provide complete and automated, best-practice verification of every play-out in a DOOH network. The data is reported via a platform dashboard, enabling summary or granular analysis of every conceivable campaign delivery metric, including; share of voice / time, location, milliseconds on screen, spots in loop, creative execution / rotation, dynamic delivery reporting, and more.
Tom Richter, Seedooh Founder and CEO said “Seedooh brings together valuable data-sets at scale and makes them accessible to those who need them. Our platform is agnostic and standardises campaign delivery data for all OOH assets, both Digital and Classic. Ultimately, a campaign will reach a real-world audience as intended, if the right message is on the right screen or sign, whilst the audience is there. It makes sense to combine high fidelity audience data with granular message delivery data. Our integration with LENS makes this combined data set available automatically, on demand”.
If you are interested in learning more, contact hello@lensoutdoor.nz.
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