DailyDOOH

Russ Curry, Ministry of New Media

Vistar Media is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market.

Laure Malergue, CEO at DISPLAYCE told us “The French market is ready to take the next step into programmatic DOOH,” said We have already seen tremendous success with our automated direct order system, and we’ve established great relationships with buyers and sellers across the marketplace. We’re looking forward to working with Vistar’s team and leveraging their market-leading SSP technology to finally bring the open exchange into France.”

This new collaboration with Vistar’s supply-side platform (SSP) will allow DISPLAYCE to leverage openRTB standards to enable a dynamic, open-market approach towards the channel. Previously, DISPLAYCE enabled automated transactions via direct orders and Private Marketplace (PMP) deals via RTB. Open exchange realizes the true promise of programmatic – letting data and audiences drive decisions about media purchasing, delivering powerful results for advertisers and significant incremental revenue for media owners.

Chris Allison, Director of DSP Partnerships at Vistar Media said “Over the past few years, media owners across the globe have increasingly embraced the idea of making their inventory available on the open exchange through an SSP; and DOOH saw strong growth in 2020 even during a difficult year. As a result of these trends, activating OOH programmatically is more important than ever. We’re excited to extend the success we’ve seen in the Americas, APAC and EMEA into France, and we believe our partnership with DISPLAYCE with their advanced DOOH buying capabilities and their leading position in France will be instrumental in making this a reality.”

Founded by Laure Malergue and Marie Gaestel, DISPLAYCE is a technological platform designed to optimise the buying, impact and quality of ad campaigns run on digital posters and billboards. Using this programmatic platform, media agencies have access in just one click to one of Europe’s widest digital inventory, with over 95,000 digital screens.

This entry was posted on Tuesday, December 1st, 2020 at 07:57 @373 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.