Russ Curry, Ministry of New Media
The Branded Content Marketing Association (BCMA), the leading global authority on branded content and influencer marketing, has partnered with Assured Social, a bespoke insurer aimed exclusively at providing professional indemnity insurance coverage for social media influencers.
Andrew Canter, Global CEO, BCMA told us “The BCMA is dedicated to providing best practice guidance, support, opportunities and protection for our members. We offer a wide range of services to promote and support our members, such as educational programmes, networking events and lobbying on their behalf. Assured Social’s insurance cover provides specific and tangible peace of mind for influencers, and confidence for the advertisers they work with.”
The partnership offers any content creator or influencer free insurance when they join the BCMA as an accredited member, providing up to GBP 100,000 towards legal costs should their activities create unforeseen legal issues.
Social media influencers are rapidly becoming one of the most valuable ways for brands to market and sell their products. Despite this, many influencers have no professional indemnity insurance to protect themselves when dealing with complex contracts and the obvious risk of breaches together with defamation and copyright related concerns.
Ben Gallop, CEO, Assured Social, said “Although influencers have tremendous reach and impact, they’re not legally required to be insured in the way that traditional businesses are. It leaves them open to being sued if contract obligations aren’t met, even due to an innocent mistake or misunderstanding. Even if they win in court, the legal battle can ruin them financially. The BCMA shares our values of professionalising the influencer industry so we’re delighted to be able to support their mission and their members.”
The Branded Content Marketing Association (BCMA) is the leading global member association for branded content. The BCMA promotes the value of branded content and is designed for anyone involved in the communications industry. Through best practice it leads the debate on what makes great branded content and how brands, producers, platforms and agencies can engage audiences for maximum benefit and payback.
Follow DailyDOOH