New Enhancements For @Amobee’s #DOOH Offering
Amobee, the global advertising technology company that wants to reinvent advertising for the converging world, has announced significant enhancements to its programmatic solution for buying digital-out-of-home, providing advertisers with the ability to execute global DOOH campaigns seamlessly alongside digital, TV, and social on a single platform for true cross-channel marketing.
Bryan Everett, Senior Vice President of Global Business Development at Amobee said “In this age of uncertainty and ever-increasing media fragmentation, DOOH is more relevant and more powerful than ever before; audiences are still out there, they just may not be where you thought they were pre-pandemic. As various parts of the country and world reopen, each location has different guidelines, which will ultimately impact where people go. DOOH ads are contextually relevant to the location where they’re being served in. The medium offers the ability to reach people no matter where or how they consume their media.”
Enhancements include a new self-service integration with Vistar Media for video and display DOOH formats and an expanded partnership with Place Exchange for DOOH video support. DOOH is an integral part of cross-channel marketing strategy as it enables advertisers to connect offline and online audiences in contextually relevant environments at scale, increase reach and retarget users through different channels. Now advertisers can activate global programmatic display and video DOOH campaigns directly from the Amobee platform with premium inventory from Place Exchange and Vistar Media.
Dave Etherington, Chief Commercial Officer at Place Exchange told us “As a medium, DOOH is the most effective way to reach mass audiences and engage consumers throughout their real-world journeys with high frequency and at low cost. DOOH is inherently brand-safe, bot-free, and always viewable, and now with fully programmatic capabilities through our expanded partnership with Amobee, marketers can execute DOOH campaigns as part of a holistic media plan, including the ability to launch and pause in real-time, update messaging on the fly, and measure impact across the funnel.”
Recently recognized as a Leader in the Gartner Magic Quadrant for #AdTECH and the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee provides clients with solutions that drive results in any format, across any screen, to optimize reach across desired audiences and deliver desired business outcomes. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals while managing the business challenges and technical complexities of the converging world.
Categories: DailyDOOH Update
