Adrian J Cotterill, Editor-in-Chief
FrontRunner Technologies, has announced that it is entering into a partnership with Lightbox OOH Video Network thus expanding their ability to transform urban commercial WindowFronts across the continent into digital video displays.
The partnership, dubbed Lightbox Unlimited, powered by FrontRunner Technologies is described as offering exponential expansion opportunities, changing the future of DOOH at a time when storefronts need a facelift.
Nathan Elliott, Founder and CEO of FrontRunner said “The windows of empty retail shops around the globe are quickly becoming immersive canvases, changing the future of public space. Lightbox Unlimited, powered by FrontRunner Technologies, will digitally transform how we interact with new age media on a large scale, during this period of accelerated change. Together with the incredible Lightbox team, we look forward to providing unique windows of opportunity for advertisers, brands, landlords and retailers who are looking
at consumer engagement differently”.
We are told that ‘Lightbox Unlimited’ will provide unprecedented scale to FrontRunner’s
proprietary technology and extend Lightbox’s footprint into prime markets in Canada, United States and Mexico.
Greg Glenday, CEO of Lightbox said “I am beyond excited to bring such a ground-breaking innovation to the advertising community. Lightbox Unlimited means just that—no idea is too big for this canvas, and the canvas itself can be virtually anywhere with inspiring and beautiful messaging. There is really nothing that compares in the advertising and media landscape, and I am so proud to be working with the talented FrontRunner team to add further strength to Lightbox’s product mix.”
Lightbox says that it will benefit from the addition of FrontRunner’s innovative WindowFront projection, audio and light recognition technologies, which can turn a retail window into a
large-format, full-motion digital display.
Follow DailyDOOH