Adrian J Cotterill, Editor-in-Chief
Branded Cities and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan.
Steven Ellman, Chairman & Chief Executive Officer of Branded Cities said “We are pleased to add another high-quality digital asset to our portfolio in North America,” said With the addition of the Broadway Plaza Digital, BC exclusively manages over 30K square feet of digital signage in Times Square’s southern bow tie, providing brands an unrivaled ability to control and dominate Time Square’s advertising landscape.”
The digital spectacular, which is now officially live, will be marketed by Branded Cities as the ‘Broadway Plaza Digital’ and is located above one of Times Square’s main pedestrian areas on 151 West 42nd Street. At over 1,800 square feet, sized 19’ x 88’ with a 19’ x 7’ return, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals visiting the neighboring Nasdaq Stock Exchange.
David Neil, Principal of The Durst Organization was quoted as saying “We are proud to partner with BC on the activation of this exciting new digital asset. The Broadway Plaza is one of the most recognisable public spaces in the world and draws visitors from across the globe as well as being the “front yard” for companies such as Nasdaq, TikTok and H&M. We look forward to a productive partnership.”
Branded Cities is owned by EL Media and Shamrock Capital.
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