Adrian J Cotterill, Editor-in-Chief
Ferrero has launched a Christmas campaign in Travel Retail stores across five European markets. The campaign is a result of winning $250k media space from Plexus Outdoor, the international planning & buying network, at the Moodie Davitt Travel & Retail Expo in October of this year.
Sergio Salvagno, General Manager at Ferrero Travel Retail said “We are delighted to see partners coming up with engaging concepts in Travel Retail meeting points to drive store traffic. Our participation and win of this Media Award with Plexus offers us a great opportunity to further share our ‘golden celebrations’ campaign and engage travellers this festive season.”
Christmas is a time for celebration, reuniting with one another and expressing affection with special gestures, and Ferrero Rocher is a classic specialty that adorns these moments together with a ‘golden experience.’
Margarita Zaitseva-Christoforidou, Head of Business Development, EMEA at Plexus told us “2020 has been a tough year for many industries especially for the Travel sector, we know that our trade partners are striving their best to re-establish the pre-COVID-19 levels of business. This partnership with Ferrero has offered us a great opportunity for us to showcase the reach and impact of OOH within the Travel retail sector.”
The campaign creative features mouth-watering visuals of the brand’s popular golden-wrapped Ferrero Rocher, as two hands toast flutes of champagne. The message of the campaign encourages audiences to turn celebrations into golden ones, no matter how big or how small, no matter the place or location. The most important thing is to add a touch of gold this festive season!
The campaign will be live until December 27, 2021 on the Global Outdoor, JCDecaux Airport and Clear Channel International networks.
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