DailyDOOH

Adrian J Cotterill, Editor-in-Chief

If you want to see what we think Integrated Systems Europe will look like if it takes place in Barcelona June 1-4, 2021 then look no further than how Prolight + Sound are now positioning their event which is scheduled to take place in Frankfurt, April 13-16, 2021.

That trade show is clearly billed as a ‘Prolight + Sound 2021 Hybrid Edition’ (take a look at their website here).

We quote “Prolight + Sound 2021 combines the advantages of a physical trade fair platform with the flexibility of virtual events. In addition to product presentations in the halls and the outdoor areas and important conferences on the exhibition grounds, the event offers a wide range of digital services. This enables exhibitors and visitors to take part in the fair and network with international professionals from all over the world”.

The organisers of both #ISE2021 and #Infocomm21 have already made it clear that both of their June events will be ‘regional’ – Barcelona will surely attract no US, Asian or Middle East visitors and Orlando, FL will surely attract few European or Asian visitors or indeed exhibitors.

With many of the larger European countries currently in severe lock down, most of which will last well into March, we believe that there’s little chance that any sense of normality can be established by June to have a traditional trade show.

This entry was posted on Wednesday, January 6th, 2021 at 10:48 @492 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.