Adrian J Cotterill, Editor-in-Chief
National CineMedia, Inc. (NASDAQ:NCMI), the largest cinema advertising network in the U.S., has joined forces with Coinstar to reach movie fans beyond the big screen via adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores (we wrote about that here back in November 2020).
Steve Sapp, Senior Vice President, Digital Out-of-Home Sales with National CineMedia (NCM) told us “Movie audiences have come to know and love NCM’s Noovie entertainment and trivia content at their local movie theater, so we’re excited to bring it to Coinstar’s adPlanet network to continue to engage with them when they are out shopping in their local community. Working with Coinstar allows us to create innovative, integrated cinema and DOOH campaigns that engage movie fans where they shop.”
The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. NCM’s new Digital Out-of-Home group, which was created to further unite brands with the power of movies by extending movie-centric Noovie® entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, will sell adPlanet media on a national, regional, local, and programmatic level.
Michael Jack, vice president of product management at Coinstar said “We are excited about our partnership with NCM. Working together, our new adPlanet platform can help advertisers reach their most valuable audiences in an environment that is visited frequently by shoppers”.
Coinstar, LLC owns and operates the largest fully automated, multi-national network of self-service coin-counting kiosks. With more than 22,000 kiosk locations, Coinstar provides convenient and reliable coin-counting services at mass merchants, grocery and drug stores, and financial institutions. Consumer solutions include coin-to-cash, coin-to-eGift card, and charity donation options.
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