Adrian J Cotterill, Editor-in-Chief
BrightSign, LLC, the global market leader in digital signage media players, this week announced its collaboration with MASARY Studios on the artist collective’s recent ‘Massively Distributed’ interactive art installation at the annual Canal Convergence festival in Scottsdale, AZ.
The installation was a community-driven public art project that brought people together safely outdoors during the pandemic, using technology to create art in public spaces.
Jeff Hastings, BrightSign’s CEO told us “It’s amazing that MASARY was able to produce such a collaborative, community-driven art event in the middle of a pandemic. In a time when many are feeling disconnected and uninspired, this installation gave a tremendous boost to Scottsdale’s collective state of mind and stands as a great example of how technology can bring people together in very creative ways.”
MASARY Studios’ ‘Massively Distributed’ was a site-specific web app and public art installation that enabled the public to add their own compilations to the installation using the sights and sounds of their city. Using their personal smartphones and computers, people created dynamic sound and visual compositions via MASARY’s online media-sequencer app and submitted them for inclusion in the broader public presentation.
During the event, three sites located throughout Old Town Scottsdale displayed a series of sound and video projections celebrating the community’s creations. Each of the three sites displayed the finished pieces via a pair BrightSign HD media players feeding video content to two 15,000-lumen EPSON projectors, perfectly synchronized to a powerful sound system to complete the immersive experience.
Sam Okerstrom-Lang, Principal at MASARY Studios said “The pandemic forced us to create a distributed network that would function flawlessly in the public for days on end. Reliability was key, which is why BrightSign’s players were the perfect fit for this project. The networked system performed flawlessly, and the end result exceeded even our own expectations.”
Massively Distributed is a durable model of connecting and sharing creatively. Although this platform made its debut in Scottsdale, AZ, it is designed to scale and travel wherever people seek to connect and create. MASARY’s next scheduled performance-based art installation is scheduled for June 2021 in New Bedford, MA.
MASARY Studios is an interdisciplinary artist collective reconsidering environments through site-specific installations using sound, light, interactivity and performance. Based in Boston, MA, the studio’s practice includes live performance, electronic music and production, façade projection-mapped video, artistic research, technology and materials fabrication, and the expansive use of animation. The studio is artist-owned and managed and was founded in 2015.
Follow DailyDOOH