Adrian J Cotterill, Editor-in-Chief
Velocity has announced the acquisition of EYE Corp Media. EYE has location-based media in the U.S., offering valuable advertising opportunities in retail locations such as lifestyle centers and convenience stores, bars and restaurants, cinema lobbies, and media tied to transit.
Greg Kiley, CEO of Velocity was quoted as saying “Jeff Gunderman and his team have established themselves as leaders in Out of Home media and are well-positioned to support our growth through direct selling and collaborating with our sales affiliates. As consumers return to normal routines outside of their homes, we are optimistic Out of Home advertising platforms will continue their significant growth pattern we saw before #COVID19“.
EYE’s current network includes 32,000 digital screens in over 25,000 venues nationwide and delivers 720 million monthly impressions. This purchase expands Velocity’s media network and provides advertisers with additional mediums through which they can connect to their target audiences.
This acquisition follows that of Impax Media, solidifying Velocity’s position in servicing advertisers targeting audiences in the grocery, hospitality, bar, convenience stores and lifestyle media markets. EYE’s sales team will focus on the OOH marketplace and support Velocity’s other third-party selling affiliates and partners.
Super nice guy Jeff Gunderman, President and CEO of EYE Corp Media told us “Velocity’s vision around the Out of Home marketplace is very exciting. Their commitment to the sector, in particular Digital Out of Home, and powering and operating new networks, positions Velocity, and their large and growing media portfolio very favorable for 2021 and beyond,” said
Velocity is an active member of DPAA. Following the acquisition of EYE, Velocity will now also be a member of the OAAA and GeoPath.
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