Russ Curry, Ministry of New Media
JCDecaux UK’s Nurture programme, which provides start-up businesses with support, services and media investment matching to maximise the impact of their Out-of-Home media investment, has partnered with leading crowd-funding platform Crowdcube.
Businesses within Crowdcube’s Funded Community will now be fully supported by Nurture services to make the most of Out-of-Home advertising’s benefits, including building brand awareness, reaching new consumers and growing customer numbers.
Matthew Roberts, Senior Post-Funding Growth Manager, Crowdcube told us “Nurture is designed to give start-up brands full confidence in Out-of-Home campaign investment, helping to ensure the best possible outcomes. At Crowdcube we’re inspired by entrepreneurs who dream big and want to make a difference. We’re committed to supporting these inspirational businesses to achieve their dreams, grow and flourish. Through our Post-funding Team we provide practical support to make this happen, even more important than ever in these current challenging times. Our new relationship with JCDecaux Nurture means we can support Funded Community members with their media strategy, helping them build their brands and boost business outcomes by making Out-of-Home media as accessible and effective as it can be”.
Nurture is JCDecaux’s unique programme which exists to empower the businesses of tomorrow by giving them a voice in the real world.
Mark Bucknell, Chief Commercial Officer, JCDecaux UK said “The JCDecaux business is the outcome of an entrepreneurial idea, and we are committed to supporting other entrepreneurs as they make their dreams into reality. Out-of-Home media gives these new and growing businesses a tangible presence in the real world, gaining consumer attention, building trust, driving awareness and, ultimately, growing sales. We want to make sure businesses at the beginning of their journey can make the most of these opportunities offered by Out-of-Home campaigns, and by working with a leading start-up supporter like Crowdcube’s Funded Community, through our specialist start-up programme Nurture, we are proud to be able to do just that”.
Nurture works in partnership with start-ups to provide unparalleled reach of target audiences through JCDecaux’s Out-of-Home and digital Out-of-Home media channels. The programme includes access to JCDecaux data, insight, creative support and campaign evaluation, plus media investment matching, and is proven to provide the most effective campaigns and generate ROI.
Crowdcube’s Funded Community is open to all businesses that have raised funding through the Crowdcube platform. The Funded Community provides straightforward access to a range of services from expert industry partners, all designed to fulfil growth requirements and help move them to the next stage of growth.
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