Adrian J Cotterill, Editor-in-Chief
Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home sales, planning, measurement and programmatic buying, has announced its partnership with VIOOH.
Gilad Amitai, VP Revenue and Operations, Ubimo, a Quotient company said “This partnership increases the scale and caliber of our DSP offering for the ad buying community. We are excited to further establish ourselves as a leader in the programmatic DOOH marketplace, especially during this extended period of uncertainty when advertisers are expected to be much more efficient, dynamic and nimble with where and how they choose to run their campaigns.”
Our understanding is that this partnership will provides agencies and advertisers access to JCDecaux North America inventory on the VIOOH marketplace, and enable them to activate against it, with exclusive data and insights.
Using proprietary location intelligence technology, Ubimo combines multiple data sets—including Quotient’s exclusive purchase intent and sales data—to improve the efficacy of campaigns. This allows advertisers to understand and act on real-world behaviors, reaching consumers when and where it matters. With the addition of VIOOH’s supply-side platform (SSP) to Ubimo’s demand-side platform (DSP), advertisers will have access to JCDecaux’s premium digital billboard and street furniture inventory across key markets such as New York City, Chicago & Boston—allowing them to plan and execute more contextual and robust media campaigns.
Gavin Wilson, Chief Revenue Officer at VIOOH said “With current pressure to drive revenue as quickly and efficiently as possible, this is a great opportunity for brands to accelerate their adoption of programmatic DOOH,” said “Offering better targeting, decision making and campaign flexibility, programmatic OOH allows brands to pause, adjust, restart and optimize campaigns mid-flight, which enables efficiencies in media spend and optimized ROI that would be difficult to achieve otherwise. We’re looking forward to expanding our accessibility for advertisers with Ubimo.”
The announcement sees Ubimo further supporting advertisers’ increasing need for quality, granularity, measurability and flexible media activation for their OOH campaigns.
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