Adrian J Cotterill, Editor-in-Chief
Vibenomics has announced the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions.
This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success.
- Passionate about bringing brands, products and marketers into closer, more meaningful relationships with existing and new target users, John McAdams will collaborate with channel partners, agencies, brands and platforms to bring Vibenomics’ ad inventory to the open marketplace through direct and programmatic engagements. Prior to Vibenomics, he spent over eight years at Pandora, joining as a regional sales manager and ending up as executive director of sales. His extensive experience and demonstrated history of working in the digital media industry will be a great addition to the Vibenomics team.
- Linda Ramsey, Director of National Advertising Sales for the Central Region and Lori Perman, Director of National Advertising Sales for the West Coast region will lead new business development efforts in targeting, researching and soliciting potential advertisers to fill ad inventory. With over 40 years of combined experience, both Ramsey and Perman encompass in-depth knowledge with integrated media and program implementation among digital, video, mobile, audio, programmatic and other digital-based platforms. The majority of their efforts will be in developing long-term relationships with clients and agencies by managing strategic sales and revenue activity at a national level to drive revenue within the Audio OOH space.
Paul Brenner, President of Audio OOH and CSO, Vibenomics told us “Over the past several years, we’ve made significant expansions at Vibenomics to provide our customers with a solution that empowers some of the world’s most sophisticated brands and digital out-of-home buyers,” said By adding John, Linda, and Lori to the team, we are reaching consumers along the path to purchase now more than ever before, closing deals while also ensuring a positive, in-store customer experience.”
Founded in 2016, Vibenomics quickly expanded its cloud-based technology and recruitment efforts, revolutionizing how to reach consumers directly at the point-of-sale. The company now reaches 200 million unique shoppers nationwide with a projection to be in over 10,000 or more convenience and grocery retail outlets in 2021. To meet the needs of potential and current customers, Vibenomics plans to add additional members to the team this year.
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