Adrian J Cotterill, Editor-in-Chief
The Reagan Ranch Center, an interpretive center that maintains President Reagan’s Western White House in Santa Barbara, is bringing visitors a safe touchless interactive experience using Freetouch.
Freetouch’s patent-pending technology eliminates the need for physical contact with the Center’s touchscreens. Instead, visitors to the Center’s 3500 square-foot gallery use their smartphones to interact with the Freetouch enabled touchscreen exhibit, including five large-format interactive timelines of Reagan’s twenty-five years at his ranch. The Center also offers Freetouch on two other interactive exhibits in the museum, letting users explore archives of Reagan presidential radio addresses and White House logs.
Brent Kilpper, Associate Director of The Reagan Ranch Center said “Freetouch is not only helping us address challenges posed by the pandemic, but it’s also making it more convenient and comfortable for visitors to experience our exhibits. We couldn’t be happier with the way Freetouch works, allowing visitors to use a QR code to turn their phones into a remote control. For us, it is the right technology at just the right time, allowing us to retain all functionality of the exhibit while implementing the latest health and safety requirements.”
As part of its re-opening strategy, The Reagan Ranch Center will use Freetouch to create a safe and contact-free environment for the general public. Serving visitors with reservations at 25% capacity, the Center will soon offer visitors to its 20,000 square-foot center the same engaging experience that they have come to enjoy in the past, while maintaining important safety protocols.
Darren David, Freetouch Founder & CEO told us “For the foreseeable future, businesses will be under pressure to offer contactless alternatives for touch-averse customers. The Reagan Ranch Center offers a great example of how organizations in every sector are using our easy-to-install solution to do just that. It’s similar to the shift that grocery stores made when they began offering disinfecting wipes for their shopping carts – not every shopper uses them, but everyone feels better knowing they’re available. What was originally an isolated offering is now the industry standard; we’re anticipating the same response with touchless interactivity. It’s an easy win.”
Working with Stimulant, an award-winning experience design agency and the creator of Freetouch, the Reagan Ranch Center has also recently completed a new, Freetouch-enabled exhibit featuring a piece of the Berlin wall. This coincided with the anniversary of the wall’s falling on November 9, 1989 and is one of the newest exhibits to premiere as part of the Center’s reopening.
With four floors of classrooms, lecture space, a movie theater, ranch exhibits and a library of conservative resources, the Reagan Ranch Center is a state-of-the-art facility that brings conservative ideas to life. The Reagan Ranch Center is an essential complement to the Ranch. It is here that we can share the story of the Ranch and its place in history with the public at large.
Follow DailyDOOH