Adrian J Cotterill, Editor-in-Chief
New Tradition Media has signed a long-term lease agreement with DJM and Gaw Capital Partners to take over the master advertising lease at the famed Ovation Hollywood property (previously Hollywood and Highland) in Los Angeles.
Evan Richheimer, CEO of New Tradition told us “We’re honored to partner with some of the nation’s most esteemed landlords and properties, and adding Ovation Hollywood to our portfolio of inventory is a proud moment for us”.
Ovation Hollywood is one of the country’s busiest and most acclaimed shopping centers spanning 463,000 square feet. The signage at the property is unprecedented with its reach of consumers including the property’s hallmark Highland Nose Billboard. As DJM and Gaw Capital transform the “Times Square of Los Angeles” shopping destination on Hollywood Boulevard and Highland Avenue, New Tradition is excited to be an integral part of the Ovation Hollywood evolution.
New Tradition was founded in 2010 and is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of the largest independent operators of large format digital and static signage. With a focus on urban core environments, New Tradition provides advertising platforms for national brands and advertising agencies throughout the country. This includes signage in New York, Los Angeles, Boston, Nashville, Miami, San Antonio, San Francisco, Seattle, Portland, and Las Vegas.
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