Adrian J Cotterill, Editor-in-Chief
Mesmerize, a national leader in transit, point of care, and place-based out-of-home advertising, has announced the expansion of its transit advertising portfolio with a new partnership with METRO of Kalamazoo, Michigan.
The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on 46 fixed-route buses running throughout the Kalamazoo urbanized area over the next three years.
Evan Gordon, Sr. Vice President at Mesmerize said “The addition of METRO to Mesmerize’s transit portfolio strategically expands our presence in the Midwest and gives us another market in Michigan alongside Grand Rapids and Battle Creek to help our advertising partners reach people throughout the region.”
METRO provided approximately 2.6 million trips over the previous year via 21 regularly schedules routes providing service to both locals and Western Michigan University students. In addition to their fixed-route service, METRO also offers demand response service and van-pool programs providing origin-to-destination transportation primarily to persons 65+ or with disabilities.
Mesmerize manages the exclusive advertising sales of transit systems across the Midwest with coverage in Indiana, Illinois, Iowa, Michigan, Ohio, and Pennsylvania.
Kalamazoo METRO provides fixed-route public transit services that are dependable, convenient, safe, cost-effective, and accessible to the County of Kalamazoo, Michigan area. Key institutions and employers in the area include Western Michigan University (WMU), Kalamazoo College, Kalamazoo Valley Community College (KVCC), Bronson and Borgess medical campuses, Stryker Medical and Pfizer Pharmaceuticals, and other major employers.
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