Canada’s largest residential elevator advertising company, Vertical Impression, has signed an exclusive sales agreement with Rogers Sports & Media. Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering.
Fouad El-Masri, co-founder and CEO of Vertical Impression told us “This partnership presents an amazing opportunity for both organizations. Our platform plays very well with mixed media buys and our residential positioning has proved to be extremely resilient to the many changes that the COVID-19 pandemic has brought.”
Al Dark, SVP of Revenue, Rogers Sports & Media said “We are aggressively expanding in the digital out of home space. Our partnership with Vertical Impression gives our customers the ability to reach different audiences in different locations at different times of day and complements our robust suite of offerings.”
In addition to the viable residential market, Vertical Impression’s proprietary targeting and measurability has helped fuel their rapid growth. Marketers are no longer satisfied with the status quo of campaign reporting and audience data that is common in OOH. They want real-time targeting technology to create moments that resonate with audiences. Brands will be able to understand what demographic groups are engaging with their creative, allowing for campaign optimization before deploying across a larger media investment portfolio.
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