OUTFRONT Media Celebrates Black History Month
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE:OUT) has launched its Black History Month campaign titled, ‘Making Black History with…’ which celebrates Black men and women who are making history in real time.
The campaign showcases Black Americans who are leaders in their respective fields and inspirational role models to Americans of all ethnicities. It will be displayed on digital OOH assets in up to 35 markets across the country during the month of February. The highly visible nature of OUTFRONT’s media provides the perfect canvas to honor the achievements of these trailblazing difference-makers.
The campaign was developed collectively by OUTFRONT’s Diversity and Inclusion Advisory Council and a team of creative talent from OUTFRONT STUDIOS, OUTFRONT Media’s in-house ad agency. The billboard template includes the phrase “Making Black History with” customized with the photograph, name, and occupation of each honoree.
Jodi Senese, Chief Marketing Officer at OUTFRONT Media told us “This public celebration of Black History Month very much aligns with OUTFRONT’s purpose to help people, places, and business grow stronger. It reinforces our commitment to the communities in which we work and most importantly, our promise to our employees. And our highly visible and dominant media network enables us to share this campaign broadly across the U.S.”.
The inaugural honorees include Michael Eric Dyson, Professor, Speaker & Author; Tiffany R. Warren, Chief Diversity and Inclusion Officer, Sony Music Group; Dara Treseder, SVP, Global Marketing & Communications at Peloton; The Reverend Kobi Little, Dean, Justice Chapel President, Baltimore NAACP; Blakely Thornton, Chief Executive Officer, Civil Jewelry; Danny Robinson, Chief Creative Officer, The Martin Agency; Shawntee Reed, Global Head of Diversity & Inclusion, Square, Inc.; Naomi Wheeless, Global Head of Customer Success, Square, Inc.; Donae Burston, Founder & Chief Executive Officer, La Fête du Rosé; Codie Elaine Oliver, Co-Creator, Black Love, Inc.; Kenny Mac, Vice President of Strategy, Giant Spoon; Shontay Lundy, Creator & Founder, Black Girl Sunscreen; Mandy Bowman, Founder & Chief Executive Officer of Official Black Wall Street; Dr. Africa Stewart, President, Board of Directors, Doctors Without Borders/Médecins Sans Frontières (MSF); Dana W. White, Chief Communications Officer at Hyundai Motor North America; Remi Kent, Global Chief Marketing Officer, Consumer Business Group at 3M; Perry Fair, Global Executive Creative Director at McCann; Don Frieson, EVP, Supply Chain, Lowe’s; and Dara Richardson-Heron, M.D., Chief Patient Officer at Pfizer.
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