Adrian J Cotterill, Editor-in-Chief
Okay, so once again we are going to disagree with a show organiser, their marketing and PR teams about the definition of ‘postponement’ but sadly we have to report that the Media Production & Technology Show, which was going to take place at Olympia, London May 11-12, 2021 is not going to take place this year.
Here’s the official announcement from the organisers.
To all our Media Production & Technology Show Exhibitors, Sponsors and Partners
Like all live event organisers, we have been monitoring the progress of the vaccine roll out and the realistic prospects of delivering a large event attracting several thousand people at London’s Olympia in May of this year.
Having considered the government’s recent statement about the timeline for the roll out of the vaccine and the reopening of business and public events, it is clear that our plans to stage the Media Production & Technology Show in May of this year, cannot now go ahead.
Even in the best case scenario it is very unlikely that public events on the scale of our show, attracting several thousand people over two days, will be able to go ahead. Our customers and partners also cannot be expected to reasonably plan and invest in the event when it is likely that some form of social distancing and limitations on public gatherings will be in place for some time to come.
Sadly, this leaves us with no choice but to once again postpone our show and we have taken the decision to move it a full 12 months and reschedule into May 2022. This decision has been taken because of continued questions about the rest of this year for large scale events, availability of venues and other industry events currently booked into the latter part of this year.
The health and wellbeing of our exhibitors, visitors and staff is our utmost priority and we feel this is the best course of action for all.
This has not been an easy decision, as when we postponed last year we believed that there would be no risk to an event in May 2021. But as everyone is all too aware the impact of the pandemic has been far greater, and lasted far longer, than anyone first expected.
The MPTS team are deeply disappointed that the show will not take place this year. We were so looking forward to seeing everyone and delivering another exciting event for the industry. We will share details on the 2022 event in due course, but also other opportunities we are working on for later this year within the broadcast, media & entertainment sectors and delivered by our brands.
We look forward to seeing everyone on 11-12th May 2022 back at Olympia in the National Hall and we are already planning for when the industry can get back together, as we all work to reconnect and rebuild.
In the meantime, thank you for your continued support and understanding and we look forward to seeing you at MPTS 2022.
They would have expected about 5,000 attendees. This was a good event and it is a real shame that it will not take place.
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