HAVAS GROUP has acquired Israeli Full Service Agency, Inbar Merhav G LT.
Founded in 1999 and headquartered in Tel Aviv, Inbar Merhav G is a full-service advertising agency specialising in marketing strategy, consulting and creative services, including offline and digital activities, and all media services.
Inbar Merhav G’s market share has steadily grown in recent years following its acquisition of advertising companies Lin&Lin in 2011 and FGG in 2016, as well as its affiliation with Havas since 2013. Today Inbar Merhav G is one of the largest advertising agencies in Israel and its client portfolio includes JDE, Nissan, Infiniti, Hyundai, Kia, Reckitt Benckiser, Swarovski, Isrotel, The Open University, Steimatzky, Idigital and DavidShield.
The acquisition of Inbar Merhav G follows the acquisition in Israel of social media agency Blink in 2017. Both companies will continue to work independently.
Havas Inbar Merhav G Ltd. will continue to be led by the current management team: Chen Inbar (Active Chairman), Yaron Merhav (Managing Partner), and Or Gleicher and Ben Sever (co-CEOs).
Alberto Canteli, CEO/Chairman Nordics, CEE & ME & SEA of Havas will oversee the agency’s integration into the Group.
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