Tristan Cotterill
The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2020.
The industry saw a total decrease of 39.4 per cent on net media revenue in 2020.
As previously reported, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million* for 2019, across the following categories:
Category figures 2020^^:
| · Roadside Billboards (over and under 25 square metres) |
$272.2 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$153.2 million |
| · Transport (including airports) |
$62.4 million |
| · ^Retail, Lifestyle and Other |
$78.7 million |
Category figures 2019*:
| · Roadside Billboards (over and under 25 square metres) |
$369.4 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$266.5 million |
| · Transport (including airports) |
$169.4 million |
| · ^Retail, Lifestyle and Other |
$130.2 million |
|
Digital Out of Home (DOOH) revenue accounts for 56.1 per cent of total net media revenue year-to-date, an increase over the recorded 55.8 per cent* for the same period last year.
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on Tuesday, February 23rd, 2021 at 09:42 @446
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